January 14, 2025
The love we have for our homeland can be expressed in many ways. One that will be visually astounding will be wearing them. Telusur Kultur, a beloved local brand, has tied Indonesia’s culture and folklore into a vibrant pattern and apparel.
As Pramoedya Ananta Toer once said, “If a person does not know the history of their own nation, their own homeland, it is easy to become a foreigner among their own people.” Inspired by this sentiment, @telusurkultur aims to weave the long history of culture and tradition into modern fashion. Imagine wearing something that not only makes you proud but also reflects your identity.
Just like traditional storytellers, through the vibrant visuals, Telusur Kultur retold old stories, unique cultures and valuable traditions to the next generation. In their new form, these rich treasures can shine even more brightly.
Their first collection is inspired by Indonesia’s folklore to remind people about the stories they heard during childhood. Characters like Timun Mas, Srikandi, and Gatot Kaca are close to everyone’s heart. Each of their stories holds deeper meaning and moral lessons that guide our path.
In addition to honoring ancient traditions, Telusur Kultur also celebrates modern culture, highlighting themes such as patriotism, culinary delights, and local destinations.
Through Telusur Kultur, retrace Indonesia’s identity and celebrate it through fun colors and design! Visit them on Instagram or see their collections on their website
