TOTON: Transforming Old Tablecloth into Premium Fashion

In the face of the textile waste crisis, TOTON has taken a significant step towards a greener future by incorporating recycled materials into their designs. The brand breathes new life into traditional Indonesian garments by upcycling leftover fabrics from previous collections with modernity, offering a fresh perspective on women’s fashion. 

Perceived as a vintage or old-fashioned garment, kebaya gets a bold makeover in the TOTON 2024 COLLECTION: INGATAN through unique and contemporary designs. The brand gives a new perspective into traditional Indonesian garments, demonstrating its timeless appeal and adaptability to evolving fashion trends. The ability to blend tradition with modernity is a hallmark of the brand’s identity. 

This collection, crafted from nearly 90% upcycled materials, is a testament to the brand’s commitment to sustainability. It showcases the innovative use of discarded denim, textile waste, and lace from curtains or tablecloths. Recycled plastic and paper clay are also creatively incorporated into accessories, while traditional embroidery and weaving techniques elevate these pieces into stunning garments. 

The brand proves that fashion and sustainability can go hand-in-hand. The use of upcycled materials celebrates the beauty and versatility of textile waste. This collection is crafted with a tapestry of emotions, memories, and stories, hoping that each piece would ignite a spark of inspiration for the future.

Facing the challenges brought by the COVID-19 pandemic, this collection marks a new chapter for TOTON. Shifting from ready-to-wear to premium fashion, the brand now produces only one meticulously crafted collection annually. This strategic change highlights the brand’s adaptability and dedication to creating timeless, high-quality pieces while embodying a unique aesthetic that distinguishes the brand in contemporary fashion.

TOTON 2024 collection presents a stunning and meaningful narrative by harmonizing local wisdom with creative and innovative fashion. “INGATAN” serves as a mirror reflecting the nation’s history and identity, simultaneously preserving and promoting Indonesia’s rich cultural heritage on the global stage.

Writer: Fitria Handayani

September 2024 – Chapter Two 

Images Courtesy of @totonthelabel 

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