{"id":4062,"date":"2025-07-16T03:36:25","date_gmt":"2025-07-16T03:36:25","guid":{"rendered":"https:\/\/thepublicbook.id\/?p=4062"},"modified":"2025-07-18T07:36:54","modified_gmt":"2025-07-18T07:36:54","slug":"lima-watch","status":"publish","type":"post","link":"https:\/\/thepublicbook.id\/index.php\/2025\/07\/16\/lima-watch\/","title":{"rendered":"Lima Watch: Herman Tantriady"},"content":{"rendered":"<ul>\n<li aria-level=\"1\"><b><i>TPB: \u201cWhat inspired you to start Lima Watch?\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H: <\/b><span style=\"font-weight: 400;\">\u201cI\u2019ve been fascinated by watches for a long time. I actually spent my very first paycheck back in 2002 on a proper automatic Seiko. Around 2012, I started thinking seriously about creating my own watch brand. Even though I was completely clueless about watchmaking at the time, I began researching and learning as much as I could. By 2014, I finally launched Lima Watch. It really came from a mix of personal passion and a strong desire to build something of my own.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>TPB: \u201cHow did your background in graphic and multimedia design influence its creation?\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H:<\/b><span style=\"font-weight: 400;\"> \u201cMy background is quite multidisciplinary. I studied Graphic Design and Multimedia Design, which covered everything from visual design to coding and filmmaking. That experience shaped how I approached building Lima Watch. I developed the watches the same way I would tackle a graphic design project, paying close attention to proportion, geometry, and how visuals can evoke emotion. That\u2019s why Lima Watch started with a very aesthetic-driven philosophy.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>TPB: \u201cLima Watch is known for its clean lines and exploration of unique materials. How do you approach material selection and integrate it into your design process?\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H: <\/b><span style=\"font-weight: 400;\">\u201cAt first, we used wood because it was practical for small production, no minimum order like stainless steel,\u00a0 plus I\u2019ve always loved wood and furniture. That naturally flowed into our watch design. Later we explored stainless steel, but the idea stayed the same: clean lines and materials that appeal to the senses. After COVID, I wanted to tap into a more serious watch market, so we tried mechanical models with external winding keys inspired by industrial design and robots. From there, we just kept refining cases, dials, and straps based on what collectors liked.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>TPB: \u201cYou\u2019ve collaborated with a diverse range of creatives. What do these collaborations mean to you and Lima Watch?\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H:<\/b><span style=\"font-weight: 400;\"> \u201cCollaboration for me is about keeping the creative energy alive. We\u2019ve worked with product designers, illustrators, even Disney Indonesia. Sometimes it\u2019s just for fun and more content-driven, other times it\u2019s strategic, like when I approached Romaric from seconde\/seconde\/ in Paris. Projects like that open doors, create buzz, and often become our best sellers. But collabs have to be thoughtful. Watches have high MOQs, so partners need to fit our world. I always want it to feel organic, not forced.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>TPB: \u201c<\/b><b><i>How do you define timeless design at Lima Watch, and how do you ensure your pieces stay relevant across changing trends?\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H: <\/b><span style=\"font-weight: 400;\">\u201cWatches sit in their own space. Even at the same price, you\u2019ll see everything from big Richard Mille-style cases to small vintage pieces. I\u2019m drawn to vintage watches from the 1950s and 60s, I collect them, and they influence all my work. My goal is to bring that vintage feel into a more contemporary look. It\u2019s about subtle updates, something familiar yet new. Too radical, people can\u2019t connect, too safe, it\u2019s boring. Finding that balance is what makes design so tough but also so rewarding. I think that\u2019s why Lima Watch speaks to a niche audience that values design beyond just trends.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>TPB: <\/b><b><i>\u201c<\/i><\/b><b><i>Can you share the most challenging project you\u2019ve worked on at Lima Watch, and what you learned from it?<\/i><\/b><\/li>\n<\/ul>\n<p><b>H: <\/b><span style=\"font-weight: 400;\">\u201cOne of our toughest projects was designing the unique case shapes. It sounds small, but making a watch just slightly off-round so it\u2019s distinctive without feeling awkward is incredibly tricky. If it\u2019s too new, people find it alien, not new enough, it\u2019s just another watch. Finding that sweet spot took countless sketches and revisions. The ideas are the real challenge. But pushing through, refining the shapes, and finally seeing them on wrists, that\u2019s the most fulfilling part.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>TPB: <\/b><b><i>\u201cLima Watch has received multiple Indonesia Good Design Selection and Good Design Indonesia awards. How have these recognitions impacted your journey as a designer and entrepreneur?\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H: <\/b><span style=\"font-weight: 400;\">\u201cWe\u2019ve been honored to win several Indonesia Good Design Selection and Good Design Indonesia Awards. It doesn\u2019t directly impact sales since our market isn\u2019t very design-focused, but it brings in young designers and students. Many apply for internships, and since Lima is mostly a one-man show, their help is invaluable, from brainstorming to prototyping. Every piece we\u2019ve made has their fingerprints on it\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>TPB: <\/b><b><i>\u201c<\/i><\/b><b><i>What\u2019s next for Lima Watch? Any upcoming designs, materials, or collaborations you\u2019re excited about?<\/i><\/b><b><i>\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H:<\/b><span style=\"font-weight: 400;\"> \u201cOur principle is to release one truly new design each year, not just a dial change, but something fundamentally different. It\u2019s slow, but makes sure each piece is well thought-out. Meanwhile we keep restocking popular models like the Kronosprinter and refining details like straps. Watches have long life cycles, so we focus on depth over speed. As for the next big idea, I like to stay open and see where it goes.\u201d<\/span><\/p>\n<p><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>TPB: <\/b><b><i>\u201c<\/i><\/b><b><i>As someone who moved from web design to watches, what advice would you give to designers who want to branch into product design or start their own brand?<\/i><\/b><b><i>\u201d<\/i><\/b><\/li>\n<\/ul>\n<p><b>H: <\/b><span style=\"font-weight: 400;\">\u201cDesign today isn\u2019t just for designers, everyone does it, whether picking paint colors or arranging furniture. If you want to start your own brand, start small, stay adaptable, and don\u2019t set rigid goals. I never aimed for a big team or giant targets. Lima Watch grew because I stayed curious, open to change, and kept learning. You have to embrace that evolution or you\u2019ll get stuck. Sometimes you just have to go with the flow, take creative breaks, and be okay with not knowing. That\u2019s what keeps the work honest and exciting.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TPB: \u201cWhat inspired you to start Lima Watch?\u201d H: \u201cI\u2019ve been fascinated by watches for a long time. I actually spent my very first paycheck back in 2002 on a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-4062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-profile"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lima Watch: Herman Tantriady - TPB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepublicbook.id\/index.php\/2025\/07\/16\/lima-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lima Watch: Herman Tantriady - TPB\" \/>\n<meta property=\"og:description\" content=\"TPB: \u201cWhat inspired you to start Lima Watch?\u201d H: \u201cI\u2019ve been fascinated by watches for a long time. 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